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Post - April 10, 2020 | Reading Time - 6mins

Convert Your Readers Into Your Customers With 7 Effective Blogging Techniques!

Successfully established businesses have wisely used the power of blogging for raising their growth rates. Blogging has become a cornerstone of modern content marketing or Digital marketing strategies.

Around 55% of the B2B marketers prioritize blogging for their business marketing campaigns over other inbound marketing strategies. On the other hand, it is extremely beneficial for SEO and leads generation.

Search engine optimization (SEO) is the necessary aspect of your website which will help you to grow your business along with sales. Have a glance at this, How SEO Is the Key to Successful Business? to know the importance of SEO for your business growth.

The business marketers recommend to publishing blog posts for increasing brand awareness and conversion rates. Publishing blog content at frequent intervals is said to be the best source of consistent organic traffic to your website.

Effective brand awareness campaigns will enable you to raise your sales, return-on-investment along with increasing customer engagements to boost your business growth. It will make your brand familiar to your audience. Check out here, How Blogging Can Be Used to Create Brand Awareness?

Your content is well received by the relevant audience and you get more visits on your website when you start to publish useful blog content on blogging platforms for your audience or readers.

The goal of marketing through blogging is to create blog content for your prospects that can resolve issues faced in the industry, to explain how you can help them by your assistance and establish yourself as a subject matter expert with all the necessary skills required to solve the problems or benefit them. Check here Why Blogging Is an Emerging Trend for Successful Business Practices?

Consistent blogging must be practised promptly to get the maximum online visibility and high-quality traffic for your website, the more regularly you post your blog content the more readers you will draw on your website.

   • As per marketers Businesses publishing more than 15 blog posts every month draw 3.5 times more traffic than businesses who share 5 blog posts or less.

   • More than 55% of the B2B marketers prioritize blogging for their business marketing campaigns.

   • Blogging helps to increase the brand awareness, conversion rates and benefits SEO.

   • Consistent blogging increases the online visibility and draws high-quality traffic for your website.

   • As per reports, more than 70% of potential customers prefer to learn about a business organization and its services from their blog post instead of an advertisement.

You can check our other published blogs to know more about blogging, its advantages, why it is necessary for your business development and how it can fuel your business growth.

We have come up with the most effective blogging techniques recommended by experts and experienced by us to help you capture your readers' attention. These are the mostly used blogging techniques to convert your readers into your customers.

If you publish high-quality content, your readers will engage more and enter into the sales funnel. Your readers will soon become your customers. Have a quick look at this, 8 Things to Consider before Writing Blogs for Your Customers!

Let us see each of these important aspects you must use to keep your readers engaged with your brand and convert them into your customers.

You can Ask our Experts what they have in for You- Request a Quote!

1. Write an Interesting Blog Title to Raise Curiosity :

You have a limited span of few second to grab the attention of your readers or potential customers. Your blog headline must be interesting enough to arouse curiosity in your readers and make them read your blog post.

Your readers have a very short attention span, so it's important to include the most effective words in your blog title to make your readers realize its usefulness and how it can resolve their issues.

Your headline must be within 11 to 15 words. Be specific while writing a blog title. It must wrap up the pain point and solution together to give your audience a complete view of the blog content in brief.

Include the right keywords to enhance its probability to appear in the search engine result pages.

According to Hubspot research reports over 3.3 million paid link blog titles, blog titles with clarification about the blog content improved the content performance by 38%.

The blog content performed well than blog titles without any clarification. The sole purpose of writing short, sweet and specific blog titles is to set clear expectations for your readers, they will click and read your blog.

   • Your readers have a short attention span of around 3-4 seconds.

   • Write short, specific and meaningful blog titles within 11-15 words stuffed with the right keywords.

   • Blog title must include the pain point as well as a solution.

   • Meaningful Blog titles with clarification boost content performance by 38%.

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2. Include Visual Content in Your Blogs :

Embedding your blog content with captivating images, videos, gifs or infographics that is visual content receives 94% more views than textual content.

The human brain can process visual content 60,000 times faster than simple text-based content. Adding captivating high-quality illustrations help to boost blog traffic and customer engagement.

More than 51% of B2B marketers give priority to creating visual content as a part of the content marketing campaigns. Embedding Infographics in your blogs can increase the website traffic by up to 12%.

You can deliver the vital information about your brand to your readers easily, and they can remember about your business for a longer duration. . Successful blogs or blogging platforms have more visual content, to make it easy to understand for the readers.

Increased audience engagements will help you generate quality leads, get more enquiry calls and increase conversion rates. Check here, How Customer Engagement Can Boost up Growth of Your Business?

   • Including visual content like images, videos, gifs or infographics in your blog receives 94% more views.

   • The human brain can process visual content 60,000 times faster than simple text-based content.

   • Visual content improves audience engagements, conversions and sales.

   • Elaborating your blog post through infographics increases web traffic to your website by 12%.

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3. Increase the Readability of Your Blogs :

As mentioned before, your readers have a short attention span, hence you must make sure it is easy to read and understand.

Your readers must be able to know what do you sell and how you are the better option than the rest of your competitors.

Most of your audience skim through the blog content, they just rapidly go through the important segments or points.

Each one of your audience is in a hurry. Hence, even if you are providing the best quality content to your audience, it might get overlooked if it is not properly formatted.

Furnishing right information with appropriate formatting is essential to drive conversions.

What you can do?

Avoid writing huge chunks of paragraphs – as per recommendations you must include a maximum of three sentences in a paragraph to maintain the legibility.

   • Use bullet points to simplify and highlight the key facts.

   • Use proper sub-headings to mark the beginning and end of a topic.

   • Choose appropriate fonts, colors and text-size to enhance readability.

   • Use high-quality appealing images to attract your audience and explain the key points of your blog within seconds.

   • Format and Highlight the text-based content with Bold, Italics or Capitalizing the important words to draw the reader’s attention.

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4. Optimize Your Blog Content for the Search Engines :

Optimizing your blogs by SEO is not easy and one shouldn't place it above your user's experience. But, Search engine optimization (SEO) is the key to attain the maximum visibility for your blogs. If you are publishing blogs for your business marketing, check out here, How SEO Is the Key to Successful Business?

Performing SEO for your blogs published will help you gain more readers for your blogs. The organic searches done on the search engines like Google, Bing, Yahoo helps in driving enormous web traffic to your website.

Creating long-form content more than 1500 words benefits in SEO, in-depth detailed content gets favored by the search engines and get placed at higher ranks on the search engine result page.

If you are interested in improving your SEO ranking in the search engine result pages (SERPs), then we suggest you to optimize your blog content for essential SEO ranking factors for the best results. Publish high-quality content or unique blog posts with right keywords on the blogging platforms to increase visibility in the search results.

When you make your blog content visible to maximum readers and potential customers, you are increasing the number of opportunities for conversions, lead generation and sales.

Following the below recommendations can help you to optimize your blog content for the search engines:

   • Add an appropriate Meta title and Meta description.

   • Make use of related keyword variation in the title and content.

   • Optimize for the focused SEO keywords.

   • Include Alt-text for your images

   • Insert internal web-links pointing out your other published content

To know more, have a glance at this, 8 Things to Consider before Writing Blogs for Your Customers! And Effective Ways to Make Your Blog Work For Your Business.

5. Offer Some Valuable Content for Free :

Your audience will trust you if they have experienced your services, at least once. Everyone is afraid to invest their hard-earned valuable resources into an unknown service or get engaged with a business organization about whom they are completely unaware.

If you render some useful services or share some valuable content that can help your audience, then it will be the best way to enhance your audience engagement, increase lead generation and elevate conversion rates.

As per the recommendations, the fastest way to increase your conversion rates, comments, shares for your blog posts and inbound links is to create useful and valuable content/service that your contenders in the are currently selling, and then offer this service/content for free to your target audience.

When you offer your target audience some valuable service for free they will come to know the quality of your products/services and accept you as a reliable entity.

Your target audience will become loyal to your brand and recommend others also to buy your products/services. Your readers will become your customers.

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6. Promote Your Blog Posts on Social Media Channels :

By sharing your blog content web links on the social media platforms you can reach your target audience easily. Where your existing customer base can give reviews about your services, your potential customers can check those reviews and choose to buy your services.

Social media platforms are the most populated digital platforms where you can easily promote your content along with your products/services.

Your customer reviews would act as social proof and your target audience would trust your business products or services. Your prospects would like to engage with your brand and buy your products and services, thus, leading to increased conversion rates.

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7. Add Call-to-Action Links or Buttons :

Adding call-to-action buttons will make it easy for your readers or potential customers to opt for your services.

You can request your readers or audience to share your blog posts, leave a comment/feedback, follow your social media channels, subscribe to your newsletter, email, eBooks, and services or buy your products. Add your customers in your email list. Content marketing coupled with email marketing helps in increasing conversion rates and sales.

Make sure you mention which action you'd like them to perform. For instance, the call-to-action for your blog posts can ask your readers to share your blog content further if they liked your blogs.

   • Ask your readers to take a certain action, for instance, share your blog post, comment, subscribe, like or read further.

   • CTA buttons are said to increase revenue generation by 83% when placed rightly.

   • Call-to-Action increases website and product subscriptions by 34%.

You need to ask your readers to perform certain action so that they can choose to buy or subscribe to your services.

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Wrapping Up!

Following these highly recommended methods for improving your blog posts will surely help you to boost your conversion rates.

You will be able to get more visits on your website and quality traffic on your blog posts. Following the above mentioned essential blogging or content marketing strategies can help you to convert your readers into customers.

Make sure your website's homepage must have a lead capture form along with a valuable lead magnet to be offered in free in exchange for a reader's/visitor's email address.

Research and prepare useful detailed blog content for your target audience. Write interesting and catchy blog titles and perform split-test in your landing page optimization. These techniques will help you to capture leads and increase conversion rates. You can contact us to get more insights about the topic.

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